Beer Industry News, Insights, Jobs, & Events

Circana: Gen Z Accounted for Just 4% of Alcohol Sales in 2025

Circana: Gen Z Accounted for Just 4% of Alcohol Sales in 2025

Has bev-alc been focused on the wrong generation?

The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.

Brewbound Podcast: Minneapolis’ Insight Brewing on Supporting a Community in Crisis

Brewbound Podcast: Minneapolis’ Insight Brewing on Supporting a Community in Crisis

Minneapolis has dominated national headlines for weeks as area residents protest the Department of Homeland Security’s heightened crackdown on Minnesota’s large immigrant population. Tensions have intensified as agents from Immigration and Customs Enforcement (ICE) have killed two American citizens in shootings that have been recorded by observers. Local businesses such as Insight Brewing have taken… Read more »

Oversupply and Oversaturation: Bev-Alc Needs to Stop Blaming Consumers and Look Inward, per Lester Jones

Oversupply and Oversaturation: Bev-Alc Needs to Stop Blaming Consumers and Look Inward, per Lester Jones

Inflationary pressures, changing consumer shopping habits, immigration enforcement tactics, COVID-19, weather – all and more have been listed as causes for bev-alc’s less-than-ideal last few years. But one of the largest hurdles for the industry might be by its own design, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.

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BeatBox Parent Company to Lay Off 158 Employees

BeatBox Parent Company to Lay Off 158 Employees

Future Proof Brands, the Austin-based parent company of BeatBox Beverages, plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.